As she prepared the final season of her talk show, she boldly launched the OWN network. The idea was to bring to TV the inspiration and content found in O Magazine. So far the network has had some hits, but more misses. Oprah continues to re-work the format in order to stay true to her vision, and also appeal to her viewing audience. The most popular television trends now are reality shows and their related dramas. So launching a whole network encouraging you to live authentically, to grow, to change and 'Live Your Best Life!" would seem counter-intuitive to the business of television. However, Oprah has said, "I don't think of myself as a businesswoman." She follows her intuition, and has always regretted when she didn't listen to it.
In this video, she shares some of her challenges with starting a network and the criticism that she's received as a result. She makes no bones about it, "Had I known that it was this difficult, I might have done something else”




